About ING Direct
With a sleek and simple scroll-down landing page, ING Direct is a surprising pleasure to engage online. With thoughtful layout and tone, the company offers clients a chance to “see how banking could be”.
Viva la difference
Playing on its many nuances that it hopes will distinguish it from more traditional lenders, ING Direct has managed to do so with a clear and uncluttered home loan offering process.
One can click straight through to a brass tacks depiction of what the online loan application process entails and what potential costs might be.
A Dutch Multinational
A Dutch multinational that is further tied into a consortium of European banks, ING Direct nonetheless presents as a wholly at-home presence on the continent.
Experience that Counts
With a long history and massive assets, the company has the ability to tweak offers to Australians with aplomb.
Potential homeowners have long patronised these and the lender’s home loans portfolio is a staple and steady aspect of its business dealings.
A People’s Company
Notable among its tabs, Customer Care features dead center and its offshore roots have deepened its stance as a user-friendly company, no doubt having learned lessons from a diverse population on the European landmass.
What ING Direct can offer you
The home loan offer from ING Direct comes accompanied online with categories of “investor” or “occupier” and also a very handy interactive initial page.
Here one can allocate sums, repayment periods and identify as either looking for an owner-occupied or an investment home.
Figures below the input boxes shuffle accordingly and this is a very smart addition to help clarify costs.
A clear deal
Interestingly, ING Direct is one of the only online banks present to Australians that makes it a clear point that a mortgage deposit aids interest repayments.
Repayment rates change significantly, when one adjusts the term, and this is demonstrated on the site. Further, it is also shown how figures change based on how much a client can afford to lodge as a deposit.
Home Loan Costs Examples
By way of an example, a prospective home owner looking for a home to live in, borrowing from ING Direct, bringing a 10% deposit to the request to finance a house that costs up to $500k, will be offered a rate of 4.19% against a comparative rate of 4.21%.
All of this information is 30 seconds in the calculation and a very clever step in the company’s online process others would do well to emulate.
By way of comparison, the same structure in detail but on a fixed interest rate would see a pitch of 3.99% against a comparison of 4.54%.
They have a very sleek and intelligent application, which makes the process pleasant and unambiguous from start to finish.
In a Nutshell
- Fixed-rate home loans
- Interest rate From 3.89% to 4.80% per annum
- Loan term minimum 10 years
- Loan term maximum 30 years
- Online application
- In-store application
ING Direct Sets the Bar
Any prospective client can ascertain whether they qualify and for how much in a matter of minutes with ING Direct online. You can also enquire about personal loans, car loans, everyday accounts and their full range of products online.
Also, pre-approval is often something consumers want in the bag before house shopping, and this is also on offer within the online process or at the cost of a phone call.
The right kind of tech savvy
The company has put a huge amount of thought and build into its online presence. It must be noted for the sublime ease with which one is welcomed into the whole process of an application.
When even contemplating scouring lenders for a home loan can be an intimidating prospect for many, it’s not hard to see why ING Direct are so well patronised by Australians.
The Right Information
With just the right amount of information and all of the right information available, it’s no wonder this aspect of the company’s revenue is buoyant.
Well worth a visit by any prospective client, not having the experience of their onsite intelligence when looking for a home loan would be an omission on the part of any future homeowner.
Eligibility & Requirements
Other Products & Services
- Everyday Banking